Game key marketplace G2A has confirmed that an employee approached ten media sites with a request to publish an article without attribution or association with G2A.
The proposal was first disclosed by Thomas Faust, an indie games journalist and freelance indie game translator. Earlier today, he tweeted that he had been approached by someone purporting to represent G2A with the shady request to publish an article written by G2A without disclosing its provenance or associating it with them in any way.
According to screenshots in Faust’s tweet (embedded below), the article is “a transparent and just review of the problem of the [sic] stolen keys reselling”, and is part of an effort to improve G2A’s “brand awareness and public image”. The company is currently embroiled in the latest of many controversies concerning its business model, which has been criticised for harming game developers, especially indies, 3,000 of whom have now signed a petition calling for it to stop selling indie games.